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Home > Our History

PART OF THE WARBURTONS FAMILY

 

Thomas and Ellen Warburton opened their first grocery store in 1870, but it wasn’t until 1876 that Ellen started baking bread! The 5th generation of the Warburtons family have been actively managing the company since 1991 – moving Warburtons from a regional brand to the UK’s No.1 Bakery Brand* that we all know and love today.

 

*Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 15.06.24 for Total Coverage inc Discounters. Unit/Value Sales (Copyright (c) 2020 NielsenIQ)

 

Warburtons Old Shop
Newburn Bakehouse

BRINGING GLUTEN FREE TO THE MARKET

 

We launched Newburn Bakehouse – our dedicated Gluten, Wheat and Milk Free brand in 2011.

Gluten Free Tiger Bloomer

THE NATION’S FAVOURITE

 

We launched our tasty Tiger Bloomer in 2013, which quickly became the nation’s No.1 Wrapped Bread SKU.*

 

*Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 15.06.24 for Total Coverage inc Discounters. Unit/Value Sales (Copyright (c) 2020 NielsenIQ)​

NEW NAME, SAME GREAT PRODUCTS

 

Newburn Bakehouse was rebranded to Warburtons Gluten Free back in 2018, bringing the Warburtons name to our products. This moment leads to the start of our current journey!​

Warburtons Gluten Free Logo

WE’RE ON A ROLL!

 

Our range of Soft Wrapped Rolls launched in 2021, becoming our most successful gluten free range! Our White Rolls fast became the UK’s No.1 Free From Bakery SKU!*

 

*Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 15.06.24 for Total Coverage inc Discounters. Unit/Value Sales (Copyright (c) 2020 NielsenIQ)​

Warburtons Gluten Free Brioche Rolls
Warburtons Gluten Free Crumpets with Honey

THE NATION’S NUMBER 1

 

We are very proud to have become the nation’s No.1 Free From Bakery Brand* at the end of 2021 and have held the position since!

 

 

*Based on NielsenIQ RMS data for the Wrapped Bakery Category for the L52week period ending 15.06.24 for Total Coverage inc Discounters. Unit/Value Sales (Copyright (c) 2020 NielsenIQ)​

THE FUTURE IS PITTAS

 

Our Soft White Pittas launched in April 2024 with an ambition of being the No.1 Brand in Pittas and Sandwich Alternatives by 2025! Watch this space…​

Warburtons Gluten Free Pittas

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