Warburtons Expands Gluten Free Range with “Seeded Bloomer with Sourdough” and “Super Soft Seeded Sliced Rolls”

We are continuing to diversify our gluten free range and have launched a Seeded Bloomer loaf made with sourdough as well as Gluten Free Super Soft Seeded Sliced Rolls.

Both products will be baked in our dedicated gluten free bakery in Newburn, Newcastle by specialist bakers and demonstrate our continued commitment to investing in our gluten free range.

The 400g unsliced bloomer loaf is made up of Sunflower Seed, Linseed, Millet Seed and Poppy seed and is gluten free, wheat free and milk free. It has an RRP of £3.61, is now on shelves in Morrisons and Sainsbury’s, with the Co-op to follow later this month.

The Super Soft Seeded Rolls – that come in packs of four and are high in fibre – are made with a blend of Sunflower Seed, Linseed, Millet Seed and add to the range of soft rolls already in the range. They come pre-sliced for convenience and are practical for picnics, BBQs, and lunch boxes.

They are available in Tesco and direct via the Warburtons website and have an RRP of £2.59. Those using the app will also have access to bundle deals, a loyalty scheme and free product giveaways.

The new products will complement our broader range including gluten free loaves, sliced bread, rolls, wraps, sandwich thins and crumpets, all with the same great taste as the rest of our Warburtons products.

Chris Hook, Free From Director, at Warburtons said: “We’re really pleased to be expanding our gluten free range with two new fantastic products. Following a gluten free diet can be quite challenging and we are dedicated to investing in product innovation to offer consumers more choice for their mealtimes.”